We design and organize tailored fam trips and press tours for hotels – including the selection of suitable media contacts, creation of storylines, program planning, and follow-up on the releases.
The right story in the right medium can do more for your hotel than any discount. Hospitality PR connects your property with trusted travel, lifestyle, and F&B media – where guests look for inspiration. We handle the full process: positioning, story development, press materials, outreach, interview support, influencer relations, and press trips.
What we offer
We develop tailored storylines that are tangible, engaging and media-relevant. From broad brand messages to small, charming stories for food lovers, design enthusiasts or nature aficionados, we find the right words and placements.
As part of our Hospitality PR work, we create brand activation concepts that bring brands to life – whether through pop-up dinners, artist collaborations, or surprising out-of-home campaigns. Always with the goal of sparking emotion, engaging new target groups, and generating visibility.
Our Hospitality PR services go beyond classic press releases. We identify and leverage opportunities such as awards, rankings, events, partnerships and podcasts to position your hotel where opinion leaders and future guests are already paying attention.
We design and organize tailored fam trips and press tours for hotels – including the selection of suitable media contacts, creation of storylines, program planning, and follow-up on the releases.
We manage hotel creator and influencer collaborations end-to-end. from scouting and briefing to contracts, content approval, and reporting. Strategic, hospitality-focused partnerships that drive the right guests with authentic content and measurable results.
Effective Hospitality PR is data-informed. With dedicated tools, we track and evaluate media coverage and social sentiment, then refine your communications strategy based on real feedback and trends.
Our extensive network within the hotel and restaurant PR world, regularly update media distribution lists and direct contacts with journalists and influencers, we deliver your message to the public in a targeted and impactful way.
We approach communication holistically: from brand positioning and PR strategy to content, social media, events, and internal communication. Everything is derived from one coherent strategic narrative, creating a clear and consistent presence across all channels. Allround strategies instead of isolated solutions.
Choosing us means working with a partner fully specialized in PR for hotels, restaurants and tourism destinations. We focus on hotels and restaurants, so we understand what your guests care about, what your brand needs to stand out, and what editors are actually looking for. With our niche expertise, we develop the right story angles, place them in the right media, and build the kind of reputation that drives awareness, trust, and ultimately more bookings.
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Being the talk of the town. Hospitality PR can address low awareness, Help with positioning, acquisition of new target groups, Visibility, credible media coverage, and relationship building.
While the main focus for hospitality businesses is ongoing PR and long‑term brand building, crisis communication is an important part of it. If you are ever in a comms crisis, we are happy to help.
Initial results from hospitality PR, such as mentions or online features, can show within 4–8 weeks, while sustained visibility, reputation and recurring coverage typically develop over several months.
It commonly includes strategy and positioning, media relations, press materials, press and fam trips, events and speaker positioning, brand activations, influencer and creator collaborations, as well as ongoing monitoring and reporting.
Print is not dead – but it has changed. For hospitality brands, high‑quality magazines, guides and newspapers still carry strong credibility and long shelf life. print is one important building block in a modern Hospitality PR mix that combines print, online, social and influencer coverage and Podcast placements.
Putting guests first. Tailored to the specific needs of each hotel and restaurant, focusing on guest-centric storytelling, sector-specific media and industry dynamics, the relevant contacts and always with an eye for trends.
Let’s start with A short audit of the excisting Communication. afterwards, define the strength and USPs of each property, position a storyline and set KPIs. Putting a structured rollout of strategy, materials and outreach into place to achieve the set goals. But don’t worry, we are just one click away.