Social Media That Builds Demand for Hotels and Restaurants

For 10 years, we have developed and managed hospitality social media that turns attention into direct hotel bookings, restaurant reservations, and stronger brand preference for more than 70 clients.

Social Media Marketing
for Hotels and
Hospitality Brands

Strategic, high-performing social media for hotels and restaurants that drives bookings and builds demand

HOw we help leading hotels

Studio 49 turns ideas into standout reels and content that move and inspire your guests.

WHY OUR CLIENTS CHOSE US

Since ten years Studio 49 brings together hospitality, marketing, and communications. We know what it takes to run a hotel, to capture a restaurant and what it takes to market a whole destination. We understand the business before the brief even starts. We take tasks off your late. Less explaining, sharper content, faster results. With offices in Berlin and Dubai and a client base that spans both worlds and beyond, we draw on best practices from some of the world’s leading hospitality and tourism brands.

More from our clients

PROBLEMS WE SEE EVERY DAY

2
Icons website
1

LAck Of Time

BORING CONTENT

DISCONNECTION

2
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no time

Boring Content​

Disconnect

DISCONNECT

2
3
1

LOW Bookings

overload

Money wasted

2
3
1

Low bookings

Overload

Money wasted

DISCONNECT

HOW WE FIX These six problems At Studio 49

Off Your Plate

Running social media well is a full time job. We take the time heavy work off your plate. Planning, content creation, posting, community management and reporting, all handled with clear approval processes. Your team stays in control of the brand and key messages. You give the impulse. We handle the heavy lifting.

Scroll Stopping Content

Generic room shots and stock sunsets will not stop a thumb. We turn your property into a living, breathing story. Experience driven storytelling, professional yet modern visuals and platform specific formats that feel at home on Instagram, TikTok or LinkedIn. We capture real stays, dining, wellness and destination moments in a fresh, trend aware way that feels human, sparks emotion and actually gets watched.

Seamless Identity

The hotel looks and feels one way, the head office deck another, and the social accounts something else entirely. Guests notice. We close that gap. Starting from your brand DNA and on property reality, we create a visual and verbal language that feels consistent everywhere. Your feeds finally reflect the experience on site and align with head office standards without losing local character.

From Scrolls To Stays

If your social feeds look good but your booking engine is quiet, something is missing. We connect strategic storytelling with real commercial impact. High end visuals, strong offers, smart timing and conversion focused journeys. We highlight the experiences guests want most and give them clear ways to book direct.

Strategic Clarity

Social media is complex and moving fast. It is easy to lose sight of the game plan. We bring structure and clarity. We start with your brand DNA, guest profiles and markets, then define what each platform should actually do for you. Your team gets a clear strategy, individual posting schedules, simple approval processes and platform native content.

Profitable Strategy

Sponsored posts, random creators, one off photo shoots. It is easy to spend on social without seeing anything in return. We design social media as part of your commercial strategy. Clear goals, clear audiences, channel specific content and measurable outcomes. From awareness to bookings, we build a social engine that pays off instead of burning budget.

HOW WE DO Social Media for Hotels & Restaurants

1. GOALS & Strategy

Good social media starts long before the first post goes live. We kick off every partnership with a deep-dive into the hotel’s positioning, target audience, competitive landscape, and commercial goals. From there, we build a channel strategy that is specific, measurable, and built to perform. A clear direction that connects social media activity directly to occupancy, brand awareness, and revenue.

Social Media Strategy being developed by 4 people at a desk

2. Planning, Posting & Community

Consistency is what builds an audience. We manage a structured content calendar, handle all scheduling and publishing, and keep the community active and engaged. Every comment, message, and mention is monitored and handled according to a clear escalation framework we build together at the start. Nothing slips through. Your channels stay alive, responsive, and on-brand, every single day, without you having to think about it.

3. Content Creation

Forget about stock photos and AI energy. Great hospitality deserves great content. We produce scroll-stopping visuals, compelling captions, and platform-native formats that reflect the personality and quality of the property. Whether it is a suite reveal, a seasonal campaign, a talking head, or a behind-the-scenes moments with your team, we know how to frame it for the right audience on the right channel. 

Social media content shooting in a hotel
Social Media Management from a phone

4. KPIs & Reporting

Every month, we deliver a clear performance report covering reach, engagement, follower growth, and content results. We look at what is working, cut what is not, and sharpen the strategy for the next cycle. Social media without data is just decoration. Our reporting builds the base for decisions that keep the channels moving in the right direction and towards your KPIs.

What your Business could look like
in reel action

We tell you exactly where you stand and what to do next

FAQ About OUR Social Media Services
for Hotels & HOSPITALITY

Platforms

TIME

Content

RESULTS

KPIS

INfluencers

Ads

What Platforms Do you handle?

We adapt to where your guests and goals are. Instagram, LinkedIn, TikTok, Facebook, Pinterest. We identify the right channels for you and create platform‑native content.

How much time do you need from us?

We usually schedule one monthly call to discuss the direction for the upcoming month. After that, our team takes over and produces posts, reels and captions in your desired tone of voice. All you need is a couple of minutes each week to approve our suggestions.

  • Do you create content or do WE have to?
  • Editing of posts and reels based on your footage is included in our monthly retainers, as are ideation, light adjustments to the footage and caption copywriting. We work with content shot by your team, offer best practice workshops and can also shoot content for you. Check out our content packages for more details.

    How LONG Does it Take before we see results?

    Depending on your strategy and goals, it usually takes a few months to see results. We recommend sticking with one approach for at least six months if you want to see solid effects.

    What KPIs do you base your Social Media Management On?

    Your goals set the focus. Conversions, clicks, reach, engagement, bookings, new target groups… you name it, we track it.

    DO you also Handle Influencer Requests?

    Yes, we do. All incoming influencer requests are handled through our community management and included in our package. If you are interested in targeted outreach to influencers who match your target group or help you reach new ones, we recommend our influencer service.

    Is Paid Ads also part of your Social Media for Hotels?

    We offer performance marketing as a separate service, and we strongly recommend pairing the two. Paid amplifies what organic builds: broader reach, precise targeting, and direct bookings. Together, they work better than either one alone.

    Book your free audit and let our experts review your socials. Limited spots only.