SEEZEITLODGE
Studio 49 has been the social media agency for Seezeitlodge Hotel and Spa since 2017 – 6 months prior to its opening.
Seezeitlodge Hotel & Spa is one of the leading Spa Resort Hotels in Germany. It is surrounded by lush greenery and built close to Lake Bostal, Saarland. The multi-award-winning property features 98 rooms & suites and offers tranquility, several restaurants and bars and more than 5.000 sqm of wellness area.
- Seezeitlodge Hotel GmbH
- Hotel / Resort
- Social Media, Creative, Performance Marketing
- Since 2017
- www.seezeitlodge.com
THE CHALLENGE
Building a community from scratch
Seezeitlodge commissioned Studio 49 to build a fitting, comprehensive Social Media strategy, including a tactic to build a strong, interactive online community and presence for the platforms Instagram and Facebook. The goal is to position the hotel in the high-end market, enabling sales of rooms and spa offers online and reaching new potential guests, to ensure independence from OTAs and meta-search platforms in the future.
1958470200
Total Reach45000
Followers on Instagram20000
Followers on Facebook*Reached in one year.
THE SOLUTION
Close cooperation and creative high-end content production
Great communication and constant exchange with the in-house marketing team let us build a well-thought-out concept and strategy for the Seezeitlodge Hotel & Spa. In that, we take the lead in all Instagram and Facebook-related actions – growing the brand online while focusing on reach, delivering authentic high-end but relatable content, driving sales through ads, producing and mixing quality content formats, managing community engagement and influencer collaborations.
Our creative task force, specially tailored to the needs of the Seezeitlodge, regularly holds content workshops at the hotel to represent the most creative and authentic content to showcase the hotel’s lifestyle.
“Studio 49 has been with us since the pre-opening phase of our hotel in 2017. Since then, they have been supporting us in different areas of Online Marketing such as Social Media, Influencer Marketing as well as Reputation Management and we highly appreciate the reliability of all team members.”
Kathrin & Christian Sersch, Founders of Seezeitlodge
THE RESULT
Teamwork makes the dream work
Over 65.000 followers and close to 2 million people have been reached by our efforts.
The outcome of this strategy is not only measured by the reach and engagement but also in alignment with daily hotel operations and the successful management of unusual negative feedback.
The combination of the in-house knowledge and communicated vision and our pairs of fresh, creative eyes are the and the overall great cooperation with the team of Seezeitlodge is our key to success.
