Branding for hotels - from the history to key facts.
From marking “Muuh’s” to entertaining the World Wide Web
The brief history of branding for hotels – an ongoing evolution that never gets out of style. Each century brings its end and a new beginning to the topic, but two things always stay the same: It’s not easy, and what worked yesterday may not work tomorrow.
Simplify to amplify
An Donald Draper once said: “Make it simple but significant”
Very true words when it comes to logodesign and creativebranding. Think iconic, not chaotic. Simplicity isn’t just about sleek lines and minimalist vibes. It’s the secret to standing out in a crowded marketplace.
Just like a funny punchline a well-crafted logo and design delivers the brandmessage in nanoseconds and leaves a lasting impression. Look at some big brands: Apple’s apple or Nike’s swoosh, or in the world of hospitality the Grand Hyatt arch and the Four Seasons Hotels and Resorts tree. They are simple, yet they stand out and are instantly recognizable and full of significance.
We like to think of it like decluttered wardrobes: less fuss, more focus!
Logo Branding for Hotels
In creative branding, logo design is a discipline of its own. Trends often evolve to align with the present day. Art movements, cultural events, societal developments, and technological advancements shape these trends, and brands want to stay up-to-date.
We came across these examples – Hilton, Bestwestern and Marriott Hotels – to show the transformation of logos within the hotel business, and how they changed over time yet kept key factors of the initial design over decades..
Embrace the power of creativity and data.
Creative Design and Branding are rather emotional, but numbers don’t lie.
Did you know that 80% of brand recognition is due to color? Choosing the perfect shade of blue could actually be the key to your brand’s success. So, let’s think twice before settling for “just any blue” – we’re talking business here.
